Visitors and Residents of Japan Can Participate! Participate in the Japan Promotion Campaign with UZU and Receive Rewards

APOC Co., Ltd. is a company that operates a Japanese tourism marketing platform, and has launched a new matching service "UZU" that supports authentic SNS promotion by connecting Japanese restaurants with foreign influencers.

"UZU" is a new platform that connects Japanese restaurants with foreign influencers and provides various functions to support influencers' activities in Japan. It resolves the barriers faced by influencers working in Japan and provides trust through a fast and secure payment system. In addition, it is becoming an effective means of overseas promotion for Japanese companies.

Challenges when utilizing influencers in Japan
Although the demand for collaboration between Japanese companies and foreign influencers is increasing, the following problems exist:

Language barrier: Communication between Japanese companies and foreign influencers is not smooth

Difficulty in compensation negotiations: Compensation negotiations do not proceed smoothly due to cultural and market differences

Lack of influencer accessibility: Japanese companies have limited ways to find and connect with foreign influencers

"UZU" provides a reliable matching environment to solve these problems.

Innovation and convenience provided by UZU
"UZU" has the following key features for smooth collaboration between foreign influencers and Japanese companies:

Smooth communication with influencers: Natural conversations are possible in Japanese, English, and Chinese through the automatic translation function. Realizing clear communication without language barriers

Early compensation system: Influencers can receive compensation the day after visiting the restaurant, and payment is made before the post is completed. Providing a stable environment of "Today's activity, payment tomorrow"

Payment agency service: Paying compensation to influencers through domestic and overseas bank accounts or PayPal reduces the payment burden for companies and secures the trust of influencers

Examples of campaigns that can be participated in
"UZU" is running various attractive campaigns for foreign influencers:

High-end sushi restaurant experience: Visit high-end sushi restaurants in major cities such as Tokyo and Osaka and share on SNS

Premium yakiniku experience: Introduce meals at high-end yakiniku restaurants in Tokyo, Osaka, and Kyoto through videos and photos

Popular ramen shop promotion: Collaboration campaign to promote the charm of ramen shops with multilingual content

Sushi making experience: Experience making traditional Japanese sushi and introduce Japanese food culture

Tea ceremony experience: Directly experience Japanese tea ceremony culture and convey it to followers

Airline ticket promotion campaign: Receive free airline tickets and promote the charm of Japanese tourism on SNS

These campaigns are not only attractive to influencers, but also an effective way for Japanese companies to reach foreign customers.

Check the campaign list: https://apocc.co.jp/uzu_project

Success Stories
MP Kitchen Holdings Co., Ltd. (Shibuya Gyoza)
Shibuya Gyoza collaborated with English-speaking influencers to post promotional videos on SNS, and the number of customer visits increased noticeably. It recorded high engagement after posting and proved the effectiveness of the campaign.

Example video: https://www.instagram.com/reel/C8hPkwAyL_H/

Karamenya Masumoto
Masumoto, famous for its spicy ramen, conducted a multilingual promotion campaign in collaboration with Korean and English-speaking influencers. The influx of foreign tourists increased and awareness on SNS increased.

Example video: https://www.instagram.com/reel/C6xKQCySOHx/

The future of UZU
"UZU" will continue to connect more Japanese companies and foreign influencers to support Japanese marketing activities. By providing more opportunities for influencers and a reliable platform for companies, we aim to establish ourselves as an essential tool.

In addition, we will continuously improve the platform and create a better collaborative environment by reflecting the opinions and needs of influencers.